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CASE STUDY - WEBSITE DESIGN
Movement Institution
CHIROPRACTIC / PHYSIOTHERAPY / SPORTS REHAB
Website Redesign * Brand Identity * SEO * Strategy
I partnered with a startup practice to build a complete digital foundation - unifying brand, website, and SEO to attract the right patients and drive appointments.
01
Brand Identity & Visual System
A clean, clinical brand identity built to communicate precision, trust, and athletic performance.
The visual system brings consistency and clarity across every touchpoint.
LOGO
COLOR PALETTE
TYPOGRAPHY
HEADING FONT
Playfair Display
Aa
BODY FONT
Poppins
Aa
UI ELEMENTS
02
Strategic Foundation
Before any design, I build the strategy behind the business - defining how the brand, website, and SEO would work together to attract, engage, and convert.
Brand Clarity
Established a professional identity that builds trust and reflects the practice's focus on precision and outcomes.
Clarified chiropractic, physiotherapy, and sports rehab offerings so patients easily understand their options.
Service Positioning
Structured pages, optimized headings, and metadata created to improve visibility in search and support long-term growth.
SEO Foundation
Conversion Path
Designed the site round user intent, removing friction and guiding visitors mthly to book an appointment.
03
Website Impact
A conversion-focussed website built to earn trust, communicate value, and turn visitors into booked appointments.
Clear service heirarchy
Strong calls to action
Trust-building content
Mobile-first experience
Fast loading & performance
04
Brand in the Real World
Extended the identity beyond the screen to build consistency, credibility, and recognition in the physical world.
OFFICE INTERIOR SIGNAGE
BRANDED SWAG
05
SEO & Visibility Foundation
Built with SEO best practices to increase discoverability and drive qualified traffic.
Service-Based Structure
Organized site architecture around core services and patient needs.
Local Search Positioning
Configured for Google Business Profile, local keywords, and map visibility.
Keyword-Aligned Headings
Researched and implemented keywords in headings for clarity and ranking.
Content Structure for Growth
Built a scalable content hierarchy to support ongoing SEO and future service expansion.
Metadata Framework
Optimized titles, meta-descriptions, and image alt text for better search vibilityi
06
Impact on User Trust
Clear communication and strategic design helped build confidence and guide patients to take action
Voices of Recovery
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